The new TOYOTA Vellfire HEV debuts as UMW Toyota Motor’s new flagship model

UMW Toyota Motor (UMWT), Malaysia’s number one non-national automotive brand, today unveiled the new Toyota Vellfire 2.5 HEV Executive Lounge, its new flagship model redefining electrified luxury for a generation that values both performance and purpose. Combining advanced hybrid technology, quiet strength and refined craftsmanship, the new Vellfire HEV represents the finest expression of Toyota’s artistry and technological leadership, bringing Toyota’s vision for Mobility for All to life through purposeful innovation and responsible luxury.

As Toyota’s new flagship, the Vellfire HEV embodies the brand’s Multi-Pathway approach towards carbon neutrality, offering a powerful yet efficient driving experience without compromise. It reflects Toyota’s belief that true progress is achieved when technology and comfort should be both consumer-centric and planet-conscious, designed to enhance every journey while advancing a more sustainable future.

“The new Toyota Vellfire HEV shows how electrification can elevate the essence of mobility delivering comfort, confidence and a sense of quiet assurance on every journey. It reflects our belief that sustainability and luxury can move in the same direction, shaping mobility that is both progressive and personal. Through our Multi-Pathway approach, we aim to give both consumers meaningful choices that honor both lifestyle and the environment,” said Datuk Ravindran K., President of UMW Toyota Motor.

A Flagship that Redefines Electrified Luxury
Powered by a 2.5-litre Dynamic Force Hybrid System, the Vellfire HEV combines a 4-cylinder A25A-FXS petrol engine with a high-output electric motor to deliver 250 PS, a 37% increase over the standard 2.5-litre model, while achieving fuel efficiency of 5.7L/100km reducing CO? emissions to 129 g/km and reinforcing Toyota’s dedication to cleaner, more efficient mobility

Its self-charging Hybrid Electric Vehicle (HEV) system automatically recharges during driving and braking, providing continuous power without the need for external charging. The inclusion of EV Mode allows near-silent, zero-emission operation for short distances.

The Essence of Omotenashi Comfort
Rooted in the Japanese philosophy of omotenashi (hospitality), the Vellfire HEV has been thoughtfully designed to anticipate every passenger’s needs. Its Executive Lounge VIP Seats feature full power adjustments, ventilation, ottoman and massage functions, all controlled via a multi-operation panel. Refined details such as a rotary table, enlarged armrests with integrated vanity mirrors and anti-vibration seat structures further enhance the sense of relaxation, comfort and indulgence.

The interior features luxurious Nappa leather upholstery, soft-touch surfaces and ambient ceiling illumination with 64 selectable colours create a refined atmosphere. The flagship-exclusive Sunset Brown interior, evokes contemporary warmth, complementing the vehicle’s sophisticated aesthetic. An advanced 15-speaker JBL audio system, paired with a rear 14-inch ceiling-mounted display, along with intelligent features such as Remote Engine Start via Vehicle Telematics System (VTS), ensures seamless connectivity, all accessible via mobile app.

The Toyota Vellfire 2.5 HEV Executive Lounge is available in Platinum White Pearl, Precious Metal, and Black, with interior themes in Black or the flagship-exclusive Sunset Brown.

Innovation, Safety and Assurance
Built on the TNGA GA-K platform, the Vellfire HEV delivers enhanced rigidity, confident handling and an improved quieter and comfort ride. Safety is uncompromising, with Toyota Safety Sense 3.0 offering advanced driver assistance including Pre-Collision System (PCS), Lane Departure Alert (LDA), Dynamic Radar Cruise Control (DRCC) with Lane Tracing Assist (LTA), Adaptive High-beam System (AHS) and Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and Parking Support Brake (PKSB).

Every Vellfire HEV is backed by Toyota’s comprehensive care package, which includes a 5-Year Unlimited Mileage Warranty and 10-Year Guaranteed Parts Availability, ensuring lasting peace of mind supported by an extensive network of 98 authorised service centres and 47 Body & Paint facilities nationwide.

The new Vellfire HEV marks a new chapter in Toyota’s journey toward electrified luxury where refined comfort meets conscious innovation, and every drive becomes a statement of progress and purpose.

Discover it today at authorised Toyota showrooms or visit www.toyota.com.my for more information.

Prices link here
Brochures link here